Skip Barber Racing School Announces Continued Partnership with BFGoodrich and Michelin
BRASELTON, Ga., March 10, 2016 — Skip Barber Racing School is excited to continue its eighteen-year partnership and collaboration with BFGoodrich and Michelin. With the announcement, BFGoodrich Tires and Skip Barber Racing School LLC will continue its long-term partnership agreement for two more years. The alliance promises to continue creating valuable experiences for BFGoodrich dealers and in the world of competitive motorsports.
The agreement will deliver a broad range of programs designed to further define and strengthen BFGoodrich’s dealer network and the U.S. motorsports and performance driving ecosystem.
“BFGoodrich Tire’s considerable impact on Skip Barber Racing School is the result of their exceptional product portfolio, as well as, the more than 18-year partnership with the school” said Michael Culver, Chairman, Chief Executive Officer and Managing Member of Skip Barber Racing School. “The contract will allow our two organizations to continue providing exceptional on-track excitement for the thousands of powerful automotive influencers that go through Skip Barber Racing School programs annually and for training BFGoodrich’s dealers. This is a substantial relationship for both BFGoodrich and Skip Barber Racing School and we are ecstatic to continue the relationship.”
BFGoodrich will supply tires to Skip Barber for use in its programs which range from Teen Safety and Survival to racing programs, and Michelin tires in its High Performance Driving Schools. Skip Barber Racing School is excited to show the BFGoodrich technology to thousands of students that come through the school, not only with street tires, but also on the racetrack. Skip Barber Racing School’s wide array of programming will enable BFGoodrich to demonstrate technological superiority in a special way to its dealers and to the retail market.
“Over 30 years ago, I got to participate in a Skip Barber Racing School; What a rush!”, said Jeff Cummings, Driving Experience Manager of BFGoodrich Tires. “Who would have thought that I would get to host thousands of corporate events? Having sat through many different team building programs over the years, I have to say this tops them all!”
The school annually graduates more than 8,000 students and creates unparalled brand engagement in exercises at Skip Barber’s premier base locations.
With more than 100 years of heritage, BFGoodrich® Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 40 years of motorsports experience, BFGoodrich® Tires delivers tires for a full range of driving experiences from ultra-high performance street, to off-road terrain with one common theme – extreme performance.
About the Skip Barber Racing School
Since 1975, Skip Barber Racing School has operated a fully integrated system of racing schools, driving schools, racing championships, corporate events and special projects across North America. No other organization delivers such a combination of high quality instruction, equipment, facilities and memorable experiences. Skip Barber Racing School is the leader in training motorsport legends of the future through entry-level, equal car championships. The athletes are given media exposure, expert coaching, on-track arrive-and-drive experience, financial awards and motorsport scholarships. Skip Barber Racing School launched the auto racing careers of Ryan Hunter-Reay, Marco Andretti, Scott Speed, A.J. Allmendinger, Raphael Matos, John Edwards, Conor Daly, Josef Newgarden, Spencer Pigot and many more.