Skip Barber Racing School and RACER Magazine Announce Strategic Partnership
Braselton, Ga. (July 25, 2014) – RACER Magazine, the premier motorsports enthusiast publication, and Skip Barber Racing School, the industry leader in driver excellence, today announced a strategic partnership that brings together two organizations that cultivate passion for motorsports. RACER Magazine will be an Official Media Partner of the Skip Barber Race Series and Skip Barber Racing School will be an Official Racing School of RACER Magazine. The joint initiative will continue throughout 2015.
Through the partnership, Skip Barber will receive key positioning in-book and through RACER Magazine’s digital channels. Additionally, up-and-coming talent from the Skip Barber Race Series will have the opportunity to be featured in the magazine. Skip Barber and RACER shall present a “Racer Magazine Top Gun Award” to each winner of the following Skip Barber Race Series events: the Indy Car Academy Shootout, the Championship Shootout, and the Karts to Cars Shootout.
“Skip Barber Racing School is the gateway to motorsports. One out of every three professional drivers in motorsports today is Skip Barber trained,” said Michael Culver, chief executive officer of Skip Barber Racing School. “This partnership will allow us to share our immense knowledge of driver training and to provide unprecedented access to highly valuable automotive influencers… we really couldn’t ask for a more engaged and enthusiastic partnership.”
RACER founder and CEO Paul Pfanner added, “With this announcement, RACER reestablishes a relationship with the Skip Barber organization that goes back to the beginning of our company. We’ve long shared a passion for bringing the experience of motorsports to life and inspiring new motorsports participants. We also have a history of working together to nurture and promote deserving young drivers such as 2014 Indy 500 winner and Skip Barber graduate Ryan Hunter-Reay.”
Through the partnership RACER will collaborate with Skip Barber to activate the passionate influencers and educate students about all areas of motorsports in the world through a special digital subscription to the Magazine. RACER Magazine will be distributed to the top tier of enthusiasts within the Skip Barber race series and advanced racing programs. The partnership encompasses RACER magazine, Racer.com, and all Skip Barber Race Series events that travel to locations across the country including but not limited to Lime Rock, CT, Road Atlanta, GA, Sebring, FL, and Mazda Raceway Laguna Seca, CA.
About Skip Barber Racing School
For 39 years, Skip Barber Racing School has been the leader in training motorsports legends of the future through entry-level, equal car championships. The athletes are given media exposure, expert coaching, on-track arrive-and-drive experience, financial awards and motorsports scholarships. Skip Barber Racing School launched the auto racing careers of Juan Pablo Montoya, Ryan Hunter-Reay, Marco Andretti, Scott Speed, A.J. Allmendinger, Raphael Matos, John Edwards, Conor Daly, Josef Newgarden, Spencer Pigot and many more.