Press Release: SBRS Names New President/COO

< Back 04/14/2005

Thursday, April 14, 2005 LAKEVILLE, Conn. – Skip Barber Racing School, LLC, announced April 13 the appointment of George Ayres as President and Chief Operating Officer. Ayres comes to Skip Barber from Ford Motor Company where he most recently led Sales and Marketing for the Ford Special Vehicle Team (SVT). Ayres has also held senior positions at Jaguar Cars both in the U.S. and the U.K. and worked extensively in Ford’s Customer Service Division. He will begin his assignment on May 2 at Skip Barber’s Lakeville, Conn., headquarters.

After an extensive search, Ayres was selected as the best candidate to help lead the Skip Barber team in further growing its business. He brings strategic and operational skills to the company that will allow Skip Barber to expand its capabilities and range of services, and connect new customers with the Skip Barber brand.

”We are very fortunate to have George joining the Skip Barber team,” said Aaron Hollander, currently President and Chief Executive Officer of the company. “His 18-plus years of automotive industry experience will help Skip Barber continue to be the leader in automotive education and entertainment.”

Hollander will continue as Chief Executive Officer focusing on strategic growth initiatives, including acquisitions.

Headquartered in Lakeville, Conn., the Skip Barber Racing School is the world’s largest racing and driving school, operating at close to 30 race tracks across the U.S. and Canada. In addition to the Racing School and the Dodge/Skip Barber Driving School, it also owns and operates six prestigious open-wheel racing championships: The Skip Barber National Championship Presented by RACER; the four Skip Barber Regional Race Series championships (East, West, South and Midwest); and the Skip Barber Masters National. Other components include the Corporate Events department and an innovative Special Projects Group (OEM-driven project execution), which as part of its responsibilities is active in the emerging youth/tuner/drifting market. Skip Barber Racing has long-term, synergistic partnerships with the Dodge Division of Daimler-Chrysler; BFGoodrich Tires; and Quaker State. More information is available by calling 860.435.1300, and at

Rick Roso

Testimonials Subscribe Contact